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Test-drive assistant solution
Industry: Automobile
Challenge:
Test drives are a critical component of the car-buying journey.
Beyond the driving experience, sales consultants require a ready reckoner to promptly address customer queries and accelerate decision-making.
During the pandemic, Toyota also faced challenges in scheduling test drives due to social distancing norms across India.
Solution:
Create a test -drive assistant solution that behaves like a Talking car.
The narration of car details is triggered with the start of the ignition
As the test drive progresses, the solution triggers timely insights about the car for the customer.
Results:
The success of the solution with the Toyota Yaris encouraged the brand to extend it to the Toyota Glanza and Urban Cruiser across all dealerships across the country.