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Lovetunes

Industry: FMCG

Challenge:

  • Closeup has always stood for closeness and confidence. This Valentine’s Day, they reimagined that promise through AI-powered personalized engagement—helping young couples celebrate their connection in a way that felt bold, intimate, and one-of-a-kind.

Solution:

  • Create a campaign using GEN AI, where Consumers can send a personalized song dedicated to their loved ones through AI

  • A video was recorded in collaboration with Dhwani Bhanushali, a popular singer among the youth of India.

  • The video had a song that could be dedicated to a loved one with the help of Gen – AI.

  • The app would play the song and AI would insert the name of the person who was dedicating the song and the name of the person to whom it was dedicated. This was done with text and throughout the video.

Result:

  • Delivery of a successful campaign for Valentine’s Day where Consumers were able to send a personalized message in the form of a Song with a surprise to it.

  • The microsite had recorded 27562 registrations for Valentine’s Day that falls on 14thFebruary of every year.

  • There were about 26184 videos delivered by consumers to their Loved ones on the same occasion.

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