Augmented Reality (AR)

Industry: Automobile

Challenge:

Toyota India, wanted to showcase their premium Car “Vellfire “for their customers
The vehicle’s premium positioning, size, and target audience presented challenges for displaying the car across dealerships in the country.
Due to its high cost, dealerships may limit test drive opportunities, reducing engagement.
The Brand also identified a gap in product knowledge among sales consultants specific to this vehicle.
With luxury buyers seeking a digital-first or concierge-style experience, the lack of immersive digital tools can hinder meaningful engagement.

Solution:

Showcase the car at the customer’s preferred location using Augmented Reality (AR)
By simply opening the app, selecting the camera option, and pointing it at any location, the Vellfire model is rendered on-screen in augmented reality.
Customers can interact with the life-sized 3D model—exploring its features, color variants, and design elements.
Through intuitive touchscreen controls and interactive hotspots, they can seamlessly navigate both the interior and exterior, gaining a deeper understanding of the vehicle’s luxury, technology, and design.

Results:

Designed for a niche audience, the AR app allowed customers to experience the Vellfire wherever and whenever they preferred, offering clarity and resolving queries instantly to support quicker purchase decisions.