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Client: KIA Motor Pvt Ltd

Industry: Automobile

Challenge:

  • Owning a car is not just a luxury — but an emotion that reflects freedom, pride, and personal achievement!

  • Car delivery represents the final step in the sales cycle — where the dealership completes the transaction and delivery of promised value to the customer.

  • This event has transcended into an occasion that needs to be captured in the most effective way to create a memory

Solution:

  • Create a solution to capture and transform the delivery experience.

  • The solution is equipped with a camera to capture visual feed in raw format.

  • The sales consultant or dealership staff can further choose footage from various frames of the captured audiovisual feed.

  • Sales consultants can add desired filters, tags, banners, messages, emojis and audio tracks are per the customer’s choice and create an enhanced output.

  • The sales consultants can also be assisted by the AI/AR feature enabled by the solution.The final output can be shared on social media.

Results:

  • Customers – They found Emotional Fulfilment, Enhanced Satisfaction that reinforced their purchase decisions.

  • Dealerships- A polished delivery experience creates differentiation, helps building better customer relations for retention and increases referrals.

  • Brand – A greater Branding opportunity with deeper engagement at the last mile of sales. Customer advocacy and an opportunity for insights and feedback.

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