Client: Hyundai

Industry: Automobile

Challenge:

Customers often face an information overload from various sources including Digital and Physical Touchpoints.
Automobile Brands are highly competitive and therefore offer innumerable choices which overwhelm customers in their research for an ideal car.
Consumers may seldom find it possible to collate required information for quick and easy decision making,
Hyundai wanted a solution to enable any customer who comes to their website looking for information about their cars and trying to book a test drive.

Solution:

Create a Personalized AI Sales Agent to interact with customers and solve their queries with accurate information and visual representation.
·A pilot project was created for Brand. A Humanoid Sales Agent was developed for Hyundai that could be launched on their website or delivered in a link through email communication and marketing.
Consumer could click on the link to launch the Humanoid window and interact with the same through speech. Customer was required to enter their name, location, and choice of model
The Humanoid could initiate a conversation with personalized salutations and maintain a personal touch throughout the session.
The Customer was able to speak about specific requirements and ask for information, every single detail was fetched by AI and visually displayed for the customer’s satisfaction.

Results:

Through Personalized AI Humanoid, Hyundai was able to enhance customer satisfaction, engage the customer to provide right information.
Hyundai was also able to improve lead to sale conversion rates and create long term loyalty.
This setup enabled Hyundai to understand customer behaviour as customer reactions, facial gestures and expressions were captured in the video.
This data enabled the Brand and their sales consultant to understand the customer’s interest in a better manner. They were able to decrease the sales cycle span by closely catering to the customer’s requirement.